The CEO of the Illinois Agricultural Leadership Foundation reached out to me to refresh the organization’s visual identity while preserving key elements of their existing logo (shown on the left). The goal was to modernize the design without losing the recognition and heritage it had built over the years. They also wanted to expand the color palette to include gold and silver, adding a sense of prestige and versatility to their brand.
I started by reviewing their current brand materials and identifying which elements had the most recognition value. Then, I developed several design concepts, each incorporating the requested colors and refining the typography, iconography, and overall layout for a more modern and polished appearance. After presenting multiple options, the final design was chosen for its balance of tradition and contemporary appeal.
To ensure consistency across platforms, I also created a full set of branded assets, including social media profile icons, cover images, and header graphics, giving the Illinois Agricultural Leadership Foundation a cohesive and professional presence both online and in print.
